I have a friend who is a fiction writer. We were talking today about ideas for promoting a book she is writing. She writes in a variety of genres, but the book in question is in the ‘chick-lit’ category – at least that’s what she calls it. I came up with these suggestions: Blog...
Darren Rowse, at ProBlogger.net, has assembled an alphabetically organized list of resources for bloggers. There are over 120 resource links in the list already and he plans to keep adding to the pile as new things come along. Pro Blogger is a great site filled with practical advice on making a living as a...
I recently wrote about a podcast I had heard that discussed a method for developing and selling e-books. This was not the ‘download my e-book, rebrand it, and sell it’ get rich quick approach. They focussed on identifying potential products, evaluating the potential market, market testing, and then producing and selling. It is a...
When was the last time you had to join a new group? Maybe you started a new job or school. Maybe you joined a club or church. If you are anything like me, the process of getting to know people probably went something like this: You showed up and talked with a small number...
I got a great email today from web marketing consultant Dr. Ralph F. Wilson about getting non-reciprocal links onto your website. (If you are not famililar with Dr. Wilson, I recommend checking out his website and signing up for his newsletter.) He mentioned three ways to get folks linking in: Write Great Content Write...
Blogger Yaro Starak released a great 2-part podcast on his Small Business Branding site. It’s an interview with Internet Entrepreneur Daryl Grant entitled ‘How To Make $250,000 A Year Selling E-Books.’ They discuss how she sets up her sites, how the books are produced (she doesn’t write them herself), how she generates traffic, and...
I’ll bet you understand my frustrations with online advertising. When writing advertising copy for the web you have to address the same concerns that a salesperson deals with face-to-face, but without the direct feedback or ability to adapt your words to new questions or objections. You have to anticipate everything before you start writing...
While reading an article on Yahoo! about search engine marketing, I was introduced to the work of Jennifer Laycock, managing editor of the online Search Engine Guide newsletter. The site turned out to be a useful resources, but the real treat was the free e-book she was giving away. It’s not your typical web...
Over dinner this evening, my wife, a close friend of hers, and I were talking about the phenomenon where single folks can’t get a date to save their lives, but as soon as they start seeing someone everyone starts flirting. I noticed this back in my single days and developed a theory – when...
Want to do some data-mining? It’s a great place to start when analyzing competition online. You can use a few easy search tool tricks and find a wealth of information about your competition’s website. Type these terms into the Search Box Below: site:YourDomain.com – shows all of the pages for a domain that are...
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