Business

Placing A Rock In The Stream

Placing A Rock In The Stream

It’s not hard to imagine one’s life experiences flowing like a stream. People you meet, conversations you have, flashes of insight, emotions – these things and more wash steadily past. The essence of one’s life is dispersed in this river. You cannot hold onto a river. Grasp at it and you get nothing more...

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Product Marketing and Analysis Resources

I recently wrote about a podcast I had heard that discussed a method for developing and selling e-books. This was not the ‘download my e-book, rebrand it, and sell it’ get rich quick approach. They focussed on identifying potential products, evaluating the potential market, market testing, and then producing and selling. It is a...

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Increase Your Website Traffic By Joining The Conversation

When was the last time you had to join a new group? Maybe you started a new job or school. Maybe you joined a club or church. If you are anything like me, the process of getting to know people probably went something like this: You showed up and talked with a small number...

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Web Traffic: Getting Non-Reciprocal Links For Your Site

I got a great email today from web marketing consultant Dr. Ralph F. Wilson about getting non-reciprocal links onto your website. (If you are not famililar with Dr. Wilson, I recommend checking out his website and signing up for his newsletter.) He mentioned three ways to get folks linking in: Write Great Content Write...

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Make a 6 Figure Income Selling E-Books

Blogger Yaro Starak released a great 2-part podcast on his Small Business Branding site. It’s an interview with Internet Entrepreneur Daryl Grant entitled ‘How To Make $250,000 A Year Selling E-Books.’ They discuss how she sets up her sites, how the books are produced (she doesn’t write them herself), how she generates traffic, and...

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The 3 F’s of Advertising Copywriting

The 3 F’s of Advertising Copywriting

I’ll bet you understand my frustrations with online advertising. When writing advertising copy for the web you have to address the same concerns that a salesperson deals with face-to-face, but without the direct feedback or ability to adapt your words to new questions or objections. You have to anticipate everything before you start writing...

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Review: Zero Dollars, a Little Talent, and Thirty Days

While reading an article on Yahoo! about search engine marketing, I was introduced to the work of Jennifer Laycock, managing editor of the online Search Engine Guide newsletter. The site turned out to be a useful resources, but the real treat was the free e-book she was giving away. It’s not your typical web...

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The Synchronicity Engine

Imagine if there was an enormous engine that, when running, created opportunities for you. Mysteriously, you would find yourself meeting people who could help you acheive your goals. Resources would appear out of nowhere – money, supplies, office space, publicity. All the while, in the background, your engine would be chugging away making new...

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Google Tricks: Researching

Google Tricks: Researching

Want to do some data-mining? It’s a great place to start when analyzing competition online. You can use a few easy search tool tricks and find a wealth of information about your competition’s website. Type these terms into the Search Box Below: site:YourDomain.com – shows all of the pages for a domain that are...

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Free Web Business Building Tools

The Internet is flooded with questionable tools for making money. I know, because I’ve looked. Everyone is trying to convince you that you’ll be an overnight millionaire if only you buy their e-book for $49.99! In my searches I’ve found a few sources of valuable information. One of them is Ken Evoy. He’s created...

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