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A Little Synchronicity

The Creator and the Cosmos: How the Latest Scientific Discoveries of the Century Reveal GodOver dinner this evening, my wife, a close friend of hers, and I were talking about the phenomenon where single folks can’t get a date to save their lives, but as soon as they start seeing someone everyone starts flirting. I noticed this back in my single days and developed a theory – when you are single, nobody wants to take a chance with you because there might be a good reason why you are alone. But, when they see you with someone else, you’ve been vetted. Another human being has gotten close enough to see flaws and stayed. The mind begins to wonder, “maybe I missed something – I ought to take a closer look!”

When I got home, there was an email in my inbox from Yaro Starak, The Blog Traffic King, talking about ‘social proof.’ This is when people visit your website and think it is valuable because they see proof that other people are visiting your website. The fact that others stop to look implies it’s worth looking at! How’s that for synchronicity?

If you haven’t already, check out Yaro’s blog: I came across it while surfing back in December and have really enjoyed his writing. He writes about marketing, but he’s run non-marketing web businesses that have made money. That perspective makes a difference. (The hairs on the back of my neck go up when I hear someone selling their marketing expertise and all they’ve ever done is run a business selling marketing expertise. Reminds me of the stories of the people who sold mining and panning equipment during the gold rush – they made money, but their customers rarely did.)

Hope you enjoyed my moment of synchronicity,

The Go-To Guy!

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